Bell’s Crave partners with Viaplay for Nordic content

TORONTO – Bell’s Crave said today that it has secured a partnership with Viaplay Group for the delivery of more than 150 hours of Nordic content. “Viaplay Select is a branded content concept that offers critically acclaimed Viaplay series and films, along with curated third-party content from the Nordic region, to partner platforms around the world,” a press release said. Viaplay produces a type of crime drama known as “Nordic noir.” The partnership will include more than 25 Nordic series and films for Crave subscribers, with a “focus on the 'Nordic noir' genre and available in Norwegian, Swedish and Danish...