TORONTO – Bell’s Crave said today that it has secured a partnership with Viaplay Group for the delivery of more than 150 hours of Nordic content.
“Viaplay Select is a branded content concept that offers critically acclaimed Viaplay series and films, along with curated third-party content from the Nordic region, to partner platforms around the world,” a press release said.
Viaplay produces a type of crime drama known as “Nordic noir.”
The partnership will include more than 25 Nordic series and films for Crave subscribers, with a “focus on the ‘Nordic noir’ genre and available in Norwegian, Swedish and Danish languages with English subtitles.” That includes Norway’s Furia and the Machinery, Sweden’s Partisan, and English-Swedish young adult drama Threesome.
“This partnership with Crave gives Canadian audiences a great taste of what Viaplay is all about, ahead of our direct-to-consumer launch,” Vanda Rapti, Viaplay Group’s chief commercial officer of North America and Viaplay Select, said in the release.
“Viaplay is the home of premium European storytelling that has both style and substance,” Rapti added. “In less than a year, Viaplay Select has already brought the best of Viaplay to 19 countries, and more are on the way in 2023.”
