Cable & Telecom

Bell wins TIFF naming rights, Rogers ousted

TORONTO – After 30 years of corporate, organizational, monetary and media support of the Toronto International Flim Festival, Rogers Communications has been basically bumped from future sponsorship participation. Bell Canada signed a $35 million deal last week for naming rights on the new theatre which will be built for the festival, sources told www.cartt.ca. The 12-year deal stipulates that Bell be the lone telecom sponsor at the festival, so Rogers is out. As well, Jan Innes (RCI’s vice-president of communications) will lose her spots on the board of directors, where she has sat for nine years. Bell has also been...