Cable / Telecom News

Bell unveils Ateko as its new tech services brand


Unifies acquisitions of FX Innovation, CloudKettle, HGC Technologies under one brand

Bell Canada on Tuesday introduced its new tech services brand, Ateko, which unifies Bell’s previously acquired tech services providers FX InnovationCloudKettle and HGC Technologies under one operation.

For a couple of years, Bell has been making acquisitions and beefing up its cloud services and AI capabilities as part of its strategy to transform itself from a traditional telco into a tech services leader.

Operating under the leadership of CEO Guillaume Bazinet, FX Innovation’s co-founder, Ateko promises to simplify and streamline enterprise operations with AI-driven automation and technology collaboration. The company serves business clients across diverse sectors, including telecommunications, media, technology, public sector, utilities and finance, Bell said in a press release.

“Ateko’s human-centric and collaborative consulting approach has helped clients deliver dramatic results faster with their tailored solutions and deep expertise in leading hyperscaler platforms (AWS, Azure, Google Cloud), Salesforce and ServiceNow,” the release reads.

Bell said Ateko has driven significant operational efficiencies for clients and improved customer experiences by modernizing processes and integrating critical systems. “As a case in point, with Bell as one of its largest clients, Ateko implemented AI-driven Virtual Repair, saving customers over 500,000 calls for technical support in the last two years,” Bell’s release adds.

Ateko’s dual role as end-to-end solutions integrator and operator, backed by Bell’s pure-fibre and 5G networks and business solutions, “gives it a significant competitive advantage,” Bell said, “enabling it to challenge expensive and disconnected IT System Integration delivery models and drive better customer outcomes.”

“Ateko signifies a new chapter for our company,” Bazinet said in a statement. “We are excited to continue our journey, building on the strength of Bell’s support while retaining our entrepreneurial spirit and our mission to deliver exceptional customer outcomes. Our unique position as both integrator and operator allows us to develop, deploy, and manage solutions, allowing our clients to focus on their core business.”

“The launch of Ateko represents a powerful new force in global technology,” Mirko Bibic, Bell Canada president and CEO, said in the company’s press release. “We are excited to partner with customers worldwide, bringing our expertise with Salesforce, ServiceNow, and global hyperscaler partners to deliver AI-driven automation solutions and contribute to the broader technological landscape. With Ateko, we look forward to building a strong global presence from our home base in Montréal.”

“As one of the fastest growing tech services companies in Canada, Ateko is a cornerstone of Bell’s ambition to build a $1-billion tech services business,” said John Watson, president of Bell Business Markets, AI and Ateko. “Its capabilities in cloud and workforce automation, combined with Bell’s network and support services, position us to deliver world-class solutions and achieve significant growth.”