Bell to serve up multiscreen services using Ericsson’s MediaFirst platform

TORONTO – Bell will soon offer a personalized and converged multiscreen service to its Fibe TV and Alt TV subscribers using Ericsson’s MediaFirst TV Platform.The companies said Thursday that their new multi-year deal expands on their long-term relationship, which dates back to the 2010 launch of Bell’s Fibe TV service and deployment of Ericsson’s IPTV platform Mediaroom. The MediaFirst TV Platform is a software-defined, media-optimized cloud-based TV platform that provides a converged multiscreen experience including Pay TV in-home, TV Everywhere and OTT services, and embraces all content sources and delivery networks. When integrated with Mediaroom, MediaFirst delivers an agile, next generation TV...