Bell tells Senate its privacy policy is balanced, legal

By Perry Hoffman

OTTAWA - Bell Canada told a Senate committee Wednesday that its new customer information collection practices and its targeted advertising program comply with current privacy laws. Its policy strikes an appropriate balance between privacy and business needs and innovation, argued Mirko Bibic, executive VP and chief legal and regulatory officer in testimony. In a presentation to the Senate Standing Committee on Transportation and Communications, Bibic explained how the company’s relevant advertising program works. First Bell doesn’t provide any subscriber information to third parties. Rather, the advertisers come to Bell and fill out a form on an online portal indicating the...