Bell says it's flexible too, and sues

VANCOUVER – Bell Mobility has launched a lawsuit against Telus over the latter's recent ad campaign, saying it's wireless plans are every bit as flexible as Telus'. Telus launched an ad campaign this month touting its Flexible Share Plans", where more than one family member can share their wireless minutes. Bell's problem is the Telus line found in the ads: "only from Telus." Bell's statement of claim decries its rival's "exclusivity claim" as false and misleading. "The Exclusivity Claim is calculated to give the impression, and does give the impression, that only Telus Mobility offers wireless communications services rate plans...