Bell rolls out campaign in support of mental health

MONTREAL – Bell kicked off its national 'Bell Let's Talk' campaign on Monday with a major national TV, print, radio and outdoor campaign featuring Olympic speed skater Clara Hughes as its spokesperson.Dedicated to reducing the stigma around mental illness, the campaign culminates on February 9 with the first annual Bell Let's Talk Day. For every text message sent and every long distance call made by Bell customers that day, Bell will donate 5 cents to programs dedicated to mental health. Regular long distance and text message charges apply.An on-line portal bell.ca/letstalk encourages Canadians to post comments and questions, plus learn more...