Bell last week introduced a refreshed MyBell app offering new features and improvements that it says are designed to enhance the customer experience. A key enhancement in the refreshed MyBell app is an improved navigation system with simplified and intuitive pathways to common actions, such as managing services, shopping for products and services, and accessing support, Bell said in an email announcing the improvements to the app. A reimagined home screen provides a summary view of account and services, with contextualized alerts and personalized reminders to guide customers, Bell said. In addition, the improved app includes a new dedicated area...
