OTTAWA – Kids Help Phone and its long-time partner Bell were honoured Tuesday night as recipients of the Canadian Wireless Telecommunications Association’s ‘Connected to the Community’ award, while Quebecor president and CEO Pierre Karl Peladeau handed one of the same awards out.
The award recognizes outstanding organizations that have partnered with Canada’s wireless industry to improve the lives of Canadians.
Bell has raised more than $6 million for Kids Help Phone by leading the Walk for Kids Help Phone each year. Since 1989, Kids Help Phone has worked to advance the well-being of Canadian children and youth by providing them with anonymous and confidential professional counselling, referrals and information through phone calls answered, on-line posts and on-line visits.
This year’s Walk for Kids Help Phone will take place on May 2 across the country.
Peladeau presented an award to Jour de la Terre Quebec director Pierre Lussier and Earth Day spokesperson Jacques Languirand at the event. Quebecor Media and its Videotron subsidiary have marked Earth Day with initiatives such as Videotron’s e-billing program and the mobile handset recovery drive. Since the partnership began, 150,000 trees have been planted, 30,000 more are scheduled to be planted, more than 44,000 mobile handsets have been recycled, and more than 180,000 customers have signed up to receive their Videotron bills via the Internet.
Earth Day, the biggest participative event in the world, is held every year on April 22. In Quebec, the chief organizer of Earth Day is Pierre Lussier of the non-profit organization Projets Saint-Laurent.
