Radio & Television

Bell pumps Crave with national campaign that boasts a one night hotel “activation”

iPhone, iPad, Apple TV customers receive discounted plansTORONTO – Bell Media is throwing its marketing might behind its revamped Crave streaming service with a multi-platform national marketing campaign highlighted by big content like Game Of Thrones, Ray Donovan, and Wonder Woman. The campaign dropped Monday with on-air promos airing nationally, plus billboards in cities including Toronto, Vancouver, Halifax, and Calgary.  Beginning November 23, Crave promos will also be featured amongst the movie trailers in more than 50 theatres across the country, including Toronto, Vancouver, Calgary and Edmonton.The broadcaster said that its print, online, and on-air campaigns focus on comedic “content-mashups” that...

Our industry and COVID-19

We've gathered a number of links where Canadian cable, radio, television, telecom and wireless companies have posted their responses to the Covid-19 pandemic.