Bell partners with Veritone for AI-driven ad performance analytics

TORONTO and COSTA MESA, Calif. — Bell Media and Veritone Inc. announced Monday they have entered into a multi-year agreement to bring Veritone’s content and ad intelligence solutions to almost 40 of Bell’s radio and television stations in a dozen markets throughout Canada. The U.S. data company’s content and ad intelligence solutions, Veritone Essentials and Veritone Attribute, aim to enable Bell Media to provide its advertising partners with timely insights, recaps and attribution metrics around campaigns placed on Bell radio and TV stations, increasing internal efficiencies and driving revenue by retaining and growing its share of ad spend, says the...