TORONTO and COSTA MESA, Calif. — Bell Media and Veritone Inc. announced Monday they have entered into a multi-year agreement to bring Veritone’s content and ad intelligence solutions to almost 40 of Bell’s radio and television stations in a dozen markets throughout Canada.
The U.S. data company’s content and ad intelligence solutions, Veritone Essentials and Veritone Attribute, aim to enable Bell Media to provide its advertising partners with timely insights, recaps and attribution metrics around campaigns placed on Bell radio and TV stations, increasing internal efficiencies and driving revenue by retaining and growing its share of ad spend, says the news release.
“Our partnership with Veritone brings real-time campaign optimization abilities along with attribution and effectiveness metrics to radio advertising,” said Dean Rutherford, vice-president of national radio sales for Bell Media, in the news release. “We are now able to see campaigns as they air, including pre-produced, live and in-show executions. This allows us to provide up-to-the-minute analytics with a new level of transparency, enabling our local and national advertising partners and sponsors to better measure campaign effectiveness and return on investment.”
Deployment of Veritone’s AI-enabled solutions will allow Bell to augment broadcast content with indexed, searchable data enabling easy content identification, verification and campaign recaps in near real time, the release says. This data is being correlated with third-party metrics such as audience estimates to provide comprehensive campaign analytics, the release adds.
In addition, the Veritone Attribute app correlates ads to the advertiser’s web traffic within a select time frame. The data is presented in intuitive dashboards and reports, providing insights that allow advertisers to optimize campaign performance based on placement, creative type and length, geographic response, daypart analysis, new user lift, and more, the release says.
