Bell nabs minority interest in esports, video game company OverActive Media

TORONTO – Bell has acquired a minority interest and signed on as a founding marketing partner with global esports entertainment organization OverActive Media (OAM). Financial terms of the transaction were not disclosed.The multi-year agreement designates Bell as OAM's exclusive telecommunications partner and includes team sponsorship, content integration, event production, experiential activations and traditional and online advertising.The deal includes all current Bell brands and subsidiaries, and provides Bell access to all current and future OAM Canadian-based franchises, including the Toronto Defiant and the new Toronto Call of Duty franchise."Bell is excited to invest in OAM to further our support of Canada's rapidly...