TORONTO – Aimed at young Canadians aimed 13 to 24, Bell Canada today launched Solo Mobile.
Billed as “the first Canadian wireless offering for youth”, the service features "10-4" nationwide walkie-talkie, free text messaging, attractive rates for voice minutes, and the choice of monthly or prepaid payment.
"The launch of Solo Mobile underscores Bell’s strategy to increase wireless penetration in Canada," said Jim Jaques, senior vice-president, Bell Mobility. "Bell will continue to grow the market with the introduction of new and innovative services which specifically target underserved consumer segments, such as youth."
Solo Mobile, along with the launch of Virgin Mobile Canada, is part of Bell’s effort to address the country’s fastest growing segment. Across Canada, the penetration of wireless in the youth market is a little over 50%, compared to 65% in the United States and 98% in Italy, says Bell.
Solo Mobile will run on Bell Mobility’s wireless network, while offering a distinct youth-friendly experience through exclusive handsets, rate plans, special features and customer service. The service will be launched through a comprehensive youth-oriented marketing and promotions campaign.
"Solo Mobile is all about meeting the communication needs of Canada’s youth," said Stewart Ellis, marketing director, Solo Mobile. "We have asked thousands of Canadian youth what they want from their mobile phone provider and have built a unique experience that fits their lifestyle."
Solo Mobile will be sold on a no contract basis and will have no activation fees. Customers can choose between two simple payment options: A $30 monthly plan – which includes 100 daytime and 1000 night time minutes – or prepaid with rates at $0.03 per minute for nights/weekends and $0.35 for daytime. In addition, unlimited 10-4 walkie-talkie will be available for just $1 per day on all Solo Mobile handsets.
Solo Mobile will be available in over 1500 retail stores and shopping malls starting August 1, including Bell, Bell World and Espace Bell stores, Future Shop, Best Buy, Wireless Wave, and Telephone Booth with more outlets to come.
