Radio / Television News

Bell Media’s content deal with United Artists Media Group, Highway Entertainment vows to create new TV formats


CANNES, France - Bell Media has signed a multi-faceted partnership with United Artists Media Group, (a newly formed joint venture among MGM, Mark Burnett, Roma Downey, and Hearst Entertainment) and Omnicom Canada Corp.'s Highway Entertainment to create new television formats for Canadian and international audiences.Terms of the deal, announced Wednesday at MIPCOM, were not released.  As a result of the partnership, pilots for several new formats are currently in development and pre-production at Bell Media, the company said."We are thrilled to partner with Mark Burnett, a pioneer in format television, and United Artists Media Group, along with Canada's Highway Entertainment,"...