Bell Media’s CHUM 104.5 adds new morning host; launches ad campaign

TORONTO - Bell Media's CHUM 104.5 radio station in Toronto debuted a new morning co-host and ad campaign Monday as part of its ongoing brand refresh.Jamar McNeil (pictured) has joined the Roger and Marilyn morning team, following 10 years as an on-air host at Chicago’s B96 FM. The revamped show, which airs weekdays from 5:00 to 9:00 AM ET, is now known as Roger & Marilyn With Jamar.The station also rolled out a new “Make Toronto Pop” campaign across the GTA Monday, through television, radio, digital, and out-of-home activations (see image below - click to enlarge.)“We’re ecstatic to roll out a dynamic...