TORONTO – Bell Media's CHUM 104.5 radio station in Toronto debuted a new morning co-host and ad campaign Monday as part of its ongoing brand refresh.
Jamar McNeil (pictured) has joined the Roger and Marilyn morning team, following 10 years as an on-air host at Chicago’s B96 FM. The revamped show, which airs weekdays from 5:00 to 9:00 AM ET, is now known as Roger & Marilyn With Jamar.
The station also rolled out a new “Make Toronto Pop” campaign across the GTA Monday, through television, radio, digital, and out-of-home activations (see image below – click to enlarge.)
“We’re ecstatic to roll out a dynamic new campaign that perfectly matches the upbeat, chart-topping music played every day on CHUM 104.5,” said Rob Farina, Bell Media’s head of radio content, strategy, and iHeartRadio, in the news release. “These kinetic designs are grounded in the city to connect Toronto listeners with the exciting evolution of this iconic radio station and make CHUM 104.5 stand out in a very competitive market.”
CHUM 104.5 is available across Canada via live stream on the iHeartRadio Canada app.
