Bell Media’s 104.5 CHUM FM Toronto radio station gets a refresh

TORONTO – Bell Media’s 104.5 CHUM FM radio station in Toronto is undergoing a “brand refresh” that includes changing its name to CHUM 104.5.The live, on-air transformation took place Friday afternoon and includes a new logo and music that “will reflect the diversity and excitement of our city”. The station said that it would debut its new visual identity on its float in Toronto’s annual Pride Parade scheduled for Sunday, June 24."We are proud and excited to bring a new energy to the CHUM brand that listeners have cherished for decades, while continuing to deliver the pre-eminent pop music and programming they...