Bell Media taps Videology for cross-platform programmatic TV, video advertising

TORONTO - Bell Media has selected Videology’s programmatic TV technology to bring greater efficiencies and holistic planning capabilities to its television and digital video inventory portfolio.Videology’s proprietary optimal-allocation technology will look at Bell Media’s entire pool of available inventory, forecast data against that inventory over time, and ensure the right ads are served to the best user at the right time to drive ROI and maximize yield, reads the news release. Advertisers benefit from more efficient campaigns and consumers benefit from tools that ensure ads are relevant to their interests and are shown with a controlled frequency across all of...