TORONTO – Bell Media is teaming up with adtech company Influicity to offer its advertisers access to global social influencers.
Influicity indexes over a billion influencers from across the social media spectrum, regardless of their network or affiliation. Through the platform, Bell Media can cultivate and curate the ideal talent rosters based on advertisers’ needs. In addition to offering global scale, Influicity provides access, simple searchability, project management¸ communications services, and analytics tools that show reach and value.
“Given our success with Much Digital Studios, we were looking to expand our footprint in the social influencer world to include our other brands,” said Bell Media’s brand partnerships VP Alyson Walker, in the news release. “The Influicity platform offers the most benefits for our advertisers by giving them the ability to connect, measure, and collaborate with 100% of social influencers globally.”
Influicity essentially mines the social web (Instagram, YouTube, Facebook, Twitter, and the like), and pulls in performance data on content creators (reach, frequency, audience, geographic region, etc) because advertisers are now saying they care more about the quality of content over the reach so the demand for influencers is growing.
