TORONTO and CAMBRIDGE – Bell Media is consolidating its news content management and channel branding for all 18 CTV stations and its host of speciality networks and channels.
Using broadcast software supplied by Bannister Lake, the move aims to simplify production workflows across Canada by centralizing the news content management and channel branding at hubs including Vancouver, Calgary and Toronto.
The contract also includes licenses for BL SuperTicker, which Bell Media will use to manage news content production, and Brando for automated channel branding across SD and HD broadcasts. Both solutions offer the flexibility to regionalize content across the various stations, and support playout across multiple consumer devices such as TV, web and mobile.
“Broadcasters are increasingly faced with dwindling in-house resources, yet are under pressure to deliver higher quantities of engaging content based on today’s changing habits of the TV viewer,” said Bannister Lake president Georg Hentsch, in the news release. “Centralized content management offers a way for broadcasters to achieve new levels of efficiency in creation and playout while enhancing the viewing experience for consumers. We’re excited to help Bell Media realize these achievements through the performance-driven benefits of our broadcast software solutions.”
