TORONTO – Bell Media Studios is teaming up with Motion Content Group, GroupM’s new global content investment and rights management company, in a strategic development and production partnership that will create original programs for international markets.
On Monday, the two companies pledged to develop, fund, and produce original programming that will include scripted and unscripted content across a range of genres.
Led by Bell Media Studios VP and head Nanci MacLean and Motion Content Group’s director of programming Tony Moulsdale, the partnership capitalizes on the objectives and strengths of both businesses which includes working with Bell Media Studios’ dynamic production team to create unique, wide-ranging content and using Motion investment, global capability and network of relationships, reads the news release.
“We’re looking forward to working with Motion, a company that has a proven track record of international success,” said MacLean, in the release. “We have a passionate and energetic team at Bell Media and we’re confident that together we will create great content that will work for our business at every level.”
“This partnership shows what’s possible when two established companies, both successful at what they do, take an imaginative approach to building their businesses together,” added Moulsdale. “This is a commercial and creative venture which helps meet the demand for premium content – content which we can take in partnership with Bell Media Studios to the international market.”
