TORONTO – Bell Media said today it has signed a deal with Ole, an independent rights management company, to market the Canadian media company’s original music, worldwide.
The deal is an exclusive music publishing and administration partnership “encompassing Bell Media's extensive in-house music catalog. With this deal, ole has concluded $20-million in acquisitions in the first quarter of 2017,” reads the press release.
The multi-year deal will increase revenue generated from Bell Media's collection of more than 12,000 tracks, including TV music such as "The Hockey Theme" (the original Hockey Night in Canada theme music which was commissioned by CBC in 1968 and purchased by TSN in 2008), its CTV News themes, and compositions from Bell Media's roster of original programs, says the release.
"With our extensive music catalog, this is a great opportunity for us to grow its use internationally and capture new revenue streams," said Tyson Parker, head of artist and music industry relations, Bell Media, in the release.
