Bell Media secures HBO Max content deal for Crave

TORONTO and LOS ANGELES — Bell Media announced Wednesday it has signed a long-term, exclusive deal with Warner Bros. International Television Distribution to bring HBO Max original programming to Canada via Bell Media’s Crave streaming service and its suite of CTV-branded platforms, beginning in 2020.Financial terms of the deal were not disclosed, but it this new deal will surely cost Bell more than the estimated $100 million/year sources tell us it already pays HBO for exclusive access to its content in Canada for its various platforms. WarnerMedia announced Tuesday its HBO Max streaming service will launch in May 2020 with more...