Bell Media Sales offers custom targeting, increased campaign performance

TORONTO - Bell Media Sales has unveiled two new digital products designed to give advertisers expanded and more accurate targeting against Bell Media audiences.Advanced Audiences, the company’s first-ever proprietary behavioural targeting product, finds sophisticated, highly valuable audience segments that can be used alone or in conjunction with third party segments. Advertisers can choose from English or French segments, for example, "foodies", "adventure travelers", and "sports enthusiasts", or have customized profiles created that are unique to their customers. To create custom profiles, thousands of data points are collected and examined from an extensive network of websites, reads the news release.The Audience Extension...