MONTREAL – Bell Media announced Tuesday that Karine Moses, currently president of Astral Out of Home, will have her role expand to vice-president, Bell Media Sales, Québec. At the same time, Debbie Drutz is named vice-president, sales, Astral Out of Home. Both appointments are effective immediately.
In her expanded role, Moses will lead TV, radio, AOOH, and digital integrated sales strategies and operations for all Bell Media properties in Québec.
“Karine’s appointment speaks to the tremendous leadership and management skills she has displayed since being named president, Astral Out of Home,” said Stuart Garvie, in a press release. “In less than a year she has gained intimate knowledge of the extremely competitive Québec advertising market. I am confident that our sales force will continue to create outstanding value for our clients thanks to her business and media acumen.”
Reporting to Moses, Debbie Drutz will leverage her breadth of sales and media experience, leadership, and vision to oversee the team responsible for all national and local sales at AOOH. In her new role, she will reinforce the company’s position as an innovative OOH solutions provider and a key go-to player for Canada’s advertising community, says the release.
Most recently, Drutz was Vice-President, Client Strategy at Bell Media Sales. She also held the position of Vice-President, Bell Media Mix.
