Bell Media Sales campaign targets first-time home buyers in Quebec

By Lesley Hunter

MONTREAL – Bell Media Sales has created a new campaign in Quebec to help TD Home Insurance reach first-time home buyers.The television and web campaign, which launches this week, uses the TD Insurance axiom “Les petites choses comptent” (Little Things Matter), and features Canal Vie personalities such as Katrine Paradis (Un Petit Gâteau À La Fois), Vanessa Sicotte (Sauvez Les Meubles!), Joël Legendre (Un Été Avec Joël), Stéphane Richard (Des Idées De Grandeur), and Frédéric Charpentier (Pimp Mon Garage).Testimonial video vignettes were produced for broadcast on every French-language Bell Media channel, including RDS and Canal Vie, and on MusiquePlus, MusiMax,...