TORONTO – Bell Media is going after consumers of bite-sized content with Snackable TV, a new mobile app that serves up short-form video content to viewers on mobile devices.
In addition to offering exclusive short-form content from brands like HBO, Comedy Central, Just For Laughs, ETalk and Gusto, SnackableTV will release its first original series, a short-form extension of CraveTV hit Letterkenny, plus serve as the Canadian home for Kevin Hart’s Laugh Out Loud comedy streaming service.
The company said Monday that SnackableTV is an ad-supported, free-to-consumer service that will be ad-free during its initial launch period to drive sampling. The app features 45 series, 30 of which are exclusives, and is available now for iOS and Android users.
“Today’s launch of SnackableTV represents an opportunity in the short-form content landscape in Canada, and our exciting new content partnerships provide for a healthy beginning in this growing new area,” said Bell Media president Randy Lennox, in the news release. “As SnackableTV grows, so will its inventory of popular news, comedy, and entertainment offerings as we leverage some of the most sought-after entertainment brands, both in Canada and from around the world.”
“We are excited to expand our reach into Canada through this partnership with new industry innovator SnackableTV,” added Laugh Out Loud founder and comedian Kevin Hart. “We look forward to sharing our bold, diverse, unfiltered slate of programming with our fans in Canada.”
“Letterkenny started as shorts, so we’ll feel right at home on SnackableTV,” said Letterkenny creator and star Jared Keeso.
SnackableTV was developed as a creative partnership between Randy Lennox, Kevin Barton, and Wells Davis.
