Bell Media pushes private, premium, programmatic marketplace

TORONTO – Bell Media will make its premium video inventory available to advertisers programmatically for the first time, “while offering a brand-safe environment and optimal customer experience,” the company announced today.Through a partnership with Index Exchange, this launch of a private programmatic marketplace for preferred Bell Media clients already has more than 10 of Canada's top media buying companies already connected, the company said in its press release.The programmatic offering (essentially automated ad buying, where the top bidder wins) features all of Bell Media’s top-quality brands, including its premium digital display and video inventory, now available for the first time...