Radio & Television

Bell Media pulls out all the stops, including customized app, for ‘Game Of Thrones’ return

TORONTO – Bell Media has unleashed a multi-tiered marketing campaign in support of HBO’s popular epic fantasy series Game Of Thrones which returns to HBO Canada on April 6 at 9:00 PM ET/MT.The campaign, the largest in HBO Canada history, is highlighted by an immersive app known as ‘iRiS Game of Thrones: Conquer the North’ available now on both iOS and Android.  In Eastern Canada, the app (pictured) is linked to a street-level, out-of-home extension in Toronto that encourages fans to interact with hundreds of transit shelter ads using their mobile devices.  Once triggered, the app unlocks exclusive video content...
 

Our industry and COVID-19

We've gathered a number of links where Canadian cable, radio, television, telecom and wireless companies have posted their responses to the Covid-19 pandemic.