Bell Media pulls out all the stops, including customized app, for ‘Game Of Thrones’ return

TORONTO – Bell Media has unleashed a multi-tiered marketing campaign in support of HBO’s popular epic fantasy series Game Of Thrones which returns to HBO Canada on April 6 at 9:00 PM ET/MT.The campaign, the largest in HBO Canada history, is highlighted by an immersive app known as ‘iRiS Game of Thrones: Conquer the North’ available now on both iOS and Android. In Eastern Canada, the app (pictured) is linked to a street-level, out-of-home extension in Toronto that encourages fans to interact with hundreds of transit shelter ads using their mobile devices. Once triggered, the app unlocks exclusive video content...