Bell Media partners with Moat Analytics for viewability tracking

TORONTO — Bell Media has chosen Moat Analytics as its viewability vendor for a new partnership that will enable Bell Media to provide viewability tracking for its digital advertising clients.“Partnering with the Moat team to deliver industry-leading brand intelligence and analytics to our clients is a natural fit, so we can offer additional analysis and update campaigns based on viewability scores,” said Stuart Garvie, President, Bell Media Sales, in a company press release.Moat Analytics is a New York-based Software-as-a-Service (SaaS) analytics company that offers an attention measurement platform that provides analytics and insights on ad campaigns and website inventory for...