TORONTO — Bell Media has chosen Moat Analytics as its viewability vendor for a new partnership that will enable Bell Media to provide viewability tracking for its digital advertising clients.
“Partnering with the Moat team to deliver industry-leading brand intelligence and analytics to our clients is a natural fit, so we can offer additional analysis and update campaigns based on viewability scores,” said Stuart Garvie, President, Bell Media Sales, in a company press release.
Moat Analytics is a New York-based Software-as-a-Service (SaaS) analytics company that offers an attention measurement platform that provides analytics and insights on ad campaigns and website inventory for publishers and advertisers.
“We are proud to partner with Bell Media and power viewability and related analytics on some of the leading websites in Canada, including CTV.ca, TSN.ca, and RDS.ca,” said Jonah Goodhart, co-founder and CEO of Moat, in the news release. “Bell Media is taking a leadership position in the market and is helping to pave the way for greater transparency and success for marketers in digital.”
