Bell Media announced Tuesday that it is partnering with StackAdapt, an AI-powered ad placement platform for brands to reach Bell’s audiences.
The StackAdapt platform allows Canadian brands to customize their ads and ensure that their campaigns are targeted to the precise audience across Bell’s inventory, including connected TV (CTV), display, video, audio and digital out-of-home channels, according to a press release.
“This partnership with StackAdapt marks a strategic step forward in aligning Bell Media’s premium CTV and digital inventory with the evolving needs of advertisers in Canada and beyond,” Sabrina Segal, director of Advanced Advertising and National Sales at Bell Media, said in the release. “With a projected 350% increase in our CTV inventory by 2025, far outpacing the industry, this collaboration ensures our advertising clients can effectively leverage our expansive portfolio of assets to make a strong impact in a highly competitive digital landscape.”
