Bell Media offers advertisers new custom “SuperPod”

TORONTO – Bell Media has created a way for its prime time advertisers to be featured exclusively in a commercial break, complete with custom creative tied directly to the program.Known as commercial SuperPods, the 30-second original co-branded creatives are produced in-house by the Bell Media Agency, and aim to offer a more seamless and engaging experience between the commercial content and the show, the broadcaster said Friday.Bell Media’s first SuperPod, launched in partnership with Chevrolet during this month’s premiere of The Amazing Race Canada: Heroes Edition, promoted Chevrolet’s Twitter contest - #TheChevroletRace - which will see a winner drive off with...