Bell Media Mix’s new strategic advertising product to tease ’50 Shades’ premiere

TORONTO - Bell Media Mix has unveiled a new ad product known as 5on5 that offers clients five-second spots across five of the company's media platforms.The short spots will air on CTV and on Bell Media’s specialty television and radio assets, in addition to a five-second ad rotation on digital out-of-home, and five-second digital video big boxes. The initiative is a complementary product that allows clients to captivate an audience and build awareness in addition to their traditional brand sell. 5on5 drives incremental reach, since multiple media messages deliver more reach where light users of any one medium might be missed. It also...