Bell Media Mix promotes Yellow Pages’ ‘Shop The Neighbourhood’ event

TORONTO – In its largest multimedia partnership to date, Bell Media Mix has teamed up with Yellow Pages to encourage Canadians to support their neighbourhood merchants by purchasing locally this Saturday.Shop The Neighbourhood, a local shopping movement, is a corporate social responsibility initiative of Yellow Pages that encourages Canadians to make a local purchase and take advantage of exclusive event day deals offered by the businesses in their neighbourhoods.To spread the word, Yellow Pages and Bell Media Mix have created an extensive national multiplatform campaign that includes content integrations on select CTV News stations, creative spots featuring local merchants and live...