Radio / Television News

Bell Media Mix promotes Yellow Pages’ ‘Shop The Neighbourhood’ event

TORONTO - Bell Media has renewed its support for the third edition of Yellow Pages’ Shop The Neighbourhood campaign, a program designed to support small businesses by encouraging local shopping.Shop The Neighbourhood (#shopthehood) celebrates small businesses and reminds Canadians of the benefits that local shopping has in their communities.Bell Media is promoting the program across the country, with spots airing on its English and French properties as well as multiple content integrations across its conventional, specialty, and radio properties. The campaign culminates on Saturday, November 28, between Black Friday and Cyber Monday, when Canadian consumers are frequently enticed by U.S. shopping deals.“Yellow...