TORONTO – In its largest multimedia partnership to date, Bell Media Mix has teamed up with Yellow Pages to encourage Canadians to support their neighbourhood merchants by purchasing locally this Saturday.
Shop The Neighbourhood, a local shopping movement, is a corporate social responsibility initiative of Yellow Pages that encourages Canadians to make a local purchase and take advantage of exclusive event day deals offered by the businesses in their neighbourhoods.
To spread the word, Yellow Pages and Bell Media Mix have created an extensive national multiplatform campaign that includes content integrations on select CTV News stations, creative spots featuring local merchants and live mentions on several Bell Media Radio stations, “roadblock dominations” on Bell Media digital properties, and out-of-home creative on transit shelters, street columns, and large-format digital faces in Toronto, Montréal, and Vancouver.
“With Bell Media’s sweeping portfolio, we have the ability to highlight local businesses within each market and leverage some of the most trusted voices in the communities we serve,” said Bell Media Mix VP Debbie Drutz, in the news release. “This partnership is perfectly aligned to our brands and is the largest multimedia partnership of its kind, touching all aspects of our portfolio. On November 29, we invite all Canadians to explore and shop their local neighbourhoods.”
“Shop The Neighbourhood is an extension of Yellow Pages’ commitment to supporting small businesses and contributing to the creation of thriving neighbourhoods,” added André Leblanc, director of marketing communications at Yellow Pages. “Bell Media’s unparalleled reach allows us to reach millions of Canadians and raise awareness on the importance of shopping locally.”
