Bell Media launches self-serve digital ad buying platform for local advertisers

Bell Media on Thursday announced the launch of Bell Ads for Business, a new advertising platform that allows businesses across Canada to use Bell’s Canadian data and target intended audiences, while accessing digital inventory across the internet and Bell Media’s digital properties. Powered by Bell First Party Data, Bell Ads for Business allows local advertisers to take advantage of the Bell DSP (demand-side platform) through a self-serve platform, which includes a built-in real-time reporting function that allows advertisers to track ad campaign metrics, a Bell Media press release says. The platform also allows advertisers to select their target audience with pre-built audience...