TORONTO – Bell Media announced today it is entering the TV everywhere market with the launch of Bravo GO on July 18.
With Bravo GO, Bell Media says it is the first Canadian broadcaster to offer live streaming, current season VOD, and library VOD as a single product offering for tablets, smartphones, and computer screens. Bravo GO, now available to TV service providers, is the first of Bell’s next-generation, multiplatform Bell Media TV Everywhere products, with other flagship brands scheduled to follow in the months to come including CTV, CTV News, TSN, RDS, Discovery and others.
“It is with great enthusiasm that we bring Bell Media’s TV Everywhere product suite to Canadian TV service providers, starting with Bravo GO,” said Kevin Crull, President, Bell Media.
“GO embraces the evolution of how viewers consume television content,” Bell Media president Kevin Crull said in a release. “This launch represents a technical rebirth for all our brands, bringing them to more platforms and featuring more programming, both live and on demand, than ever before, and offers new opportunities for broadcasters, advertisers, and TV service providers.”
Bell’s video content is accessible through both Wi-Fi and 3G/4G with the Bravo GO product. Viewers with a subscription to Bravo Canada from participating TV providers can log in using existing account information to access live and on-demand content through Bravo.ca, Bravo GO iOS and Android apps, set top box service from participating TV service providers, and participating TV service provider websites and apps.
