TORONTO – Bell Media has launched a new original, on-line series which explores what drives Canadians who are at the forefront of art and technology.
Intersections is an eight part series that is scheduled to roll out in two phases. The first episode, which premiered Tuesday, followed Jason 'DJ Shine' Spanu, a star in the Canadian and international electronic music scene.
The final three episodes in the first phase will introduce audiences to Brian Richer, a designer for Castor, who works in the middle ground between high design and ribald yokelism; Michael Nyuis, a ‘No Boarder’, who hopes to share the freedom of snowboarding without bindings with the masses; and Bryn Davidson, a building designer for Lanefab, who transforms some of Vancouver’s most under-utilized spaces into energy-efficient laneway houses.
“Each episode of Intersections highlights people and places at the crossroads of art and technology, a perfect theme for a partnership that sits at the crossroads of brand and entertainment,” said Jon Taylor, senior director of content, Bell Media digital, in the announcement. “Intersections is a highly-watchable series that delivers for both the client and the audience.”
Produced in association with Ford of Canada, all of the episodes include co-branded opening graphics, product integration, and custom created promotional pre-rolls. Episodes will be housed in a custom microsite with a large-format embedded video player, participant profiles, and an interactive photo gallery including features and product details.
From April 9 – May 13, applicants who are driven by art and technology can visit the submission site and explain why they should be selected to become one of the four Intersections profiles in phase two. The second phase of videos will premiere on September 17 with the series running on-line until October 28, 2012.
