Bell Media joins RBC Training Ground

TORONTO — RBC and the Canadian Olympic Committee announced today Bell Media is the new premier media partner of the RBC Training Ground program, a nationwide Olympic talent identification and athlete-funding program dedicated to finding and supporting Canada’s future Olympians. CBC was the previous media partner for the RBC Training Ground program, which is now entering its sixth year. As the program’s new media partner, Bell Media will use its broadcast, digital media and social platforms to further amplify the program, including on-air integrations through customized athlete storytelling and interviews across TSN platforms, Crave, and CTV’s Your Morning, The Marilyn...