Bell Media, Index Exchange, pump programmatic partnership

TORONTO – Bell Media and Index Exchange, the world’s largest independent ad exchange, announced this week they have accelerated the implementation and execution of programmatic instream video deals for Omnicom Media Group (OMG).The “multi-million-dollar” partnership, the largest of its kind for both OMG and Bell Media, says the press release, “allows OMG to provide premium video options to its clients and an increased ROI for agencies and marketers alike.”Since the breadth and scope of premium ad formats is continuing to expand – including mobile, video, and audio – publishers are bringing their most coveted audiences and inventory to programmatic marketplaces,...