TORONTO – Bell Media has promoted Rob Farina to the role of head of iHeartRadio, syndication, and strategic initiatives, Bell Media Radio.
Farina (pictured), joined the company in March as senior advisor for the launch of iHeartRadio Canada. His expanded role now includes responsibility for growing radio content syndication group Orbyt Media and implementing new strategic radio initiatives in coordination with radio programming VP David Corey. Farina will also continue to lead iHeartRadio Canada.
"Rob has played a vital role in the successful launch of iHeartRadio in Canada, a truly game-changing digital listening and experiential service," said Randy Lennox, Bell Media’s broadcasting and content president, in the announcement. "We look forward to continuing to elevate this brand across Canada with Rob's experience and strategic insight."
"With the iHeartRadio Canada brand successfully launched, I am thrilled to continue working in this newly expanded capacity with Randy and the entire Bell Media Radio division," added Farina. "With the success of the sold-out, inaugural iHeartRadio Canada Jingle Ball concert in November, momentum for the brand keeps building as we prepare to launch additional events and initiatives. I'm excited to be part of what's to come."
