Bell Media creating self-serve ad platform (updated)

TORONTO — Bell Media today announced a partnership with ad tech company Xandr, a business unit within AT&T, to create a proprietary omnichannel demand-side platform (DSP) for advertisers. The new Bell Media product is being branded as SAM DSP and is an enhancement to the company’s strategic audience management (SAM) suite of data-enabled tools for marketers, says Bell Media’s press release. Powered by Xandr’s buying platform, Xandr Invest, SAM DSP “will enable Canadian advertisers to easily plan, run and measure scaled, targeted campaigns using premium inventory over multiple platforms and channels,” reads the press release. “We are building a best-in-class...