Bell Media creates, airs original commercial during Super Bowl coverage

TORONTO – Bell Media’s brand partnerships team shot and edited an original commercial in less than an hour which then appeared as part of CTV’s coverage of Sunday’s Super Bowl XLVI. Working with Labatt, the 30-second spot was the bookend to Budweiser’s Canadian Super Bowl XLVI commercial Flash Fans which features two Toronto-area rec hockey teams, the Los Amigos and the Toronto Generals. As the players watched their commercial debut nationally Sunday night during Super Bowl, the CTV cameras were rolling, capturing their reaction as they became instant celebrities. That footage, shot inside Budweiser's VIP Super Bowl party at Labatt’s headquarters...