Bell Media completes $410M purchase of Outfront Media’s Canadian business

New York-based out-of-home (OOH) advertising company Outfront Media Inc. and Bell Media announced Monday they have closed the sale of the former’s Canadian business to the latter for a purchase price of $410 million in cash, subject to certain purchase price adjustments. The acquisition deal was initially announced in October 2023. “This acquisition marks a significant milestone for Bell Media and solidifies our leadership position in the out-of-home space,” said Bell Media president Sean Cohan in a statement. “Our now expanded national inventory of both digital and out-of-home assets will drive even better, industry-leading results for our advertising partners.” Bell Media already owned...