Bell Media, Coca-Cola team up for FIFA Women's World Cup Canada

TORONTO – Bell Media has signed Coca-Cola Canada as its first major partner for the FIFA Women's World Cup Canada 2015.As part of this partnership, original Coca-Cola-branded content will be featured in Bell Media's broadcast coverage of the tournament – with games airing nationally on CTV, TSN, and RDS – as well as across its broadcast, radio, and digital assets, including CTV, MUCH, and MTV's slate of entertainment programming. In addition, Coca-Cola Canada will sponsor shoulder programming and specials surrounding Bell Media's broadcast coverage of the FIFA Women's World Cup Canada 2015."We believe the FIFA Women's World Cup Canada 2015...