TORONTO – The Canadian Film Centre (CFC) and Bell Media are teaming up on a new initiative to expand the development of both virtual reality (VR) and augmented reality (AR).
The CFC/Bell Media Vision Project, collaboratively designed by Bell Media and CFC, will allow the CFC Media Lab to incorporate the Project into its acceleration and production activities, including its IDEABOOST suite of initiatives – featuring the tracks Engage, Production Labs, Digital Transformation Labs and Digital Entertainment Demo Projects.
Created in part to showcase VR and AR programming based in Southern Ontario, the project will not only develop consumer-facing experiences, but also identify platforms, tools and software necessary for VR's most effective commercial delivery.
"We're very excited to expand our partnership with the CFC to launch the CFC/Bell Media Vision Project," said Bell Media president Randy Lennox, in the news release. "VR and AR technology continues to grow, and we recognize its potential to fundamentally change the way Canadians consume screen-based content, like we are doing this summer with The Amazing Race Canada. As a proud leader of Canadian content development and delivery, this latest strategic investment positions Bell Media at the forefront of a new and exciting space."
"The impact of VR is already being felt across many sectors and industries, especially entertainment," added CFC CEO Slawko Klymkiw. "The CFC/Bell Media Vision Project will marry content innovation and commerce. Fuelled by a shared commitment to incubate original consumer-facing VR/AR properties for possible commercialization, this project represents the vanguard of immersive screen-based entertainment. We at the CFC could not be happier about this extension of our partnership."
